the onda

Three lessons, from simplest to deepest:

1. That "live blogging" stuff requires the right template, and the blog format just wasn't right. Talking to folks that followed the live updates, it turns out that it's kind of annoying to see 140 character "title posts" which are paginated 5 at a time. Oh yeah, and Twitter still sucks; due the fact that their API was overwhelmed and I was using it to post there after posting to my blog, I got some really bad duplication problems.

2. Apple is finally getting the whole cloud thing, and more specifically, there are at least some folks there that have gotten the AJAX religion. I remember 3 companies ago being there to pitch one of their experience folks on a web-based music server, the summer before the iPod, and way before the current crop of really capable Javascript/DHTML engines. This designer, let's call him John, told us that apps in the browser were a passing fad, and an ugly one at that. And in a way, in 2001 they were, but these days Apple is dead serious about it (so much so that they are willing to spend cycles pushing their Javascript engine to the front of the pack). There were plenty of sessions related to web apps for Safari for deployment on both the Mac and the iPhone and little of that typical second class citizen feeling that Apple is known for (Java/Cocoa bridge anyone?)

3. That Apple couldn't achieve escape velocity and get out from under the carrier-runs-the-world model that mobile computing is subject to in the US sucks— it sucks really bad. While people may be excited about the new $199 price tag, there are going to be so many old problems in going back to that model. The awesome iTunes activation model for the phone? Gone. The way you could just gift iPhones to spread the cult of Apple? Not without stealing the recipient's identity. The impunity with which you could trash your iPhone knowing that for $250 Apple would give you a new one? No mas. And perhaps most importantly, the critical missing functionality like IM or unfettered access to the 3G network? Not likely, not as long as they might potentially undermine some Guantanamoesque carrier business model.

This last one is the big take-away for me; in short it means that we're going back to a world where we rent our mobile computing experience and hope that our feudal overlords (the carriers) dole out the features at a decent enough rate.

As I was flying back, it occurred to me that two groups of folks who I've enjoyed lampooning over the last few months, the iPhone jailbreakers and the Android people, may actually be really important as we move towards evolving the mobile experience in spite of carrier interests. So please please please go hug one of these lovable rebels who live by their own rules ;)